01
We map your method.
You set the product requirements: what you sell, your voice, your look. In week one we turn them into a product plan you sign off on.
Fitera / Apps for fitness creators
Your name is a brand now. But a brand deal pays once, then the feed moves on.
Now make the brand work for you.
Your people already train with you every day. Give them one place to do it, and let it pay you every month.
Your app. Your name. Our build.
Training, nutrition, courses or community, designed around your method. We build and run it under your name. No upfront fee. We earn when you earn.
The ceiling
Posting harder is not a business plan.
- PDF programs get shared for free.
- Spreadsheets and generic coaching apps look nothing like your brand.
- Custom fitness app builds start around $50,000.
- Brand deals end when the campaign ends.
Your audience is the asset. Right now you rent the place it lives.
The partnership
Three steps. One of them is yours.
02
We build and launch.
iOS, Android, web or a PWA, whatever fits your audience. Live under your name in 4 to 6 weeks. Payments, hosting, updates and support are on us.
03
You bring the audience. We split the revenue.
You post, we run the app. No upfront fee. You keep 50 to 70% of net revenue.
Next level. Hit real results together and the partnership can grow: bigger scope, deeper terms and, at the top level, shared ownership of the intellectual property.
Proof
Keegan had the method. We built two products around it.
Keegan Smith coached strength for the Sydney Roosters and the Catalans Dragons, created the Dense Method, and trained Ben Patrick (@kneesovertoesguy) before ATG became one of the most-followed training communities in the world.
- ~80KFollowers
- 4 wksFirst version live
- 2Products built
01 / The training app
Dense Club
Daily EMOM workouts and varied programs, automatic PRs, Force Score, recovery tracking and skill trees. Members also get every course, a private chat and twice-weekly calls with Keegan and top coaches. It installs on iPhone, Android and desktop, with store versions coming.
02 / The coaching platform
RealMVMT
Keegan's education platform for coaches: a three-stage curriculum, weekly support calls, live events in Bali and Montenegro, and Dense Club inside every membership. Memberships start at $496 a month.
Behind Fitera
Not our first app.
Fitera is built on five years of Appvales, the development company behind web and mobile products for clients in the US, the UK, Canada and across Europe.
Social networks, marketplaces, e-learning, logistics and fitness apps. The same engineers and the same process now build your app, as a partner, not a contractor.
- 5Years building apps
- 25+Products shipped
- 10+Countries
Who does what.
You
- Set the product requirements.
- Make the content you already make.
- Show up for your community.
- Approve the look and the content.
Fitera
- Product design
- iOS, Android, web and PWA
- App Store and Google Play publishing
- Payments: in-app billing or Stripe
- Hosting and updates
- Member support
- Analytics and growth experiments
Earnings
What could your app earn?
You keep
$17,690to$24,760
a month
- Subscribers 2,500
- Payment fees 3.6% + 30¢, Stripe
- Your share 50 to 70% of what is left
An estimate, not a promise. Real numbers depend on your audience and your offer.
FAQ
Straight answers.
Still comparing options? Read how to create your own fitness app: four routes, real prices, and who owns what. Or check what each route costs.
You keep 50 to 70% of net revenue, meaning what arrives after payment fees. Those depend on how members pay: 3.6% + 30¢ with Stripe on the web (card fee plus subscription billing), up to 30% with in-app billing in the App Store or Google Play. The exact split depends on scope and is fixed in the contract before work starts. No monthly bill, no setup fee.
Your brand, your content and your members are yours, and the Stripe and app store accounts are in your name. The minimum term is 12 months, then either side can leave with 60 days' notice: your subscriptions and content stay with you, and our share stops. The app's code is ours, and you can buy it out by agreement; at the top partnership level, terms can include shared ownership of the IP.
4 to 6 weeks from signed contract to launch.
No. We build what fits your audience: iOS and Android apps, a web app, or a PWA that installs straight from the browser with no store in between. Payments work the same way: in-app billing where it makes sense, or Stripe on the web. In the US, apps can send members to web checkout, so more of every subscription stays with you.
Not all of them, and they do not need to. A small share of a big audience is a real income. In health and fitness apps, the median free trial converts to paid at 6.9%, and annual plans bring in 68% of revenue (RevenueCat, 2025). We launch with both.
It depends on what you want to sell. Training programs, coaching, a community, courses or a mix: we build around what you already have. We do recommend programs, because they give members a reason to open the app every day.
We only earn when your app earns. So we choose partners we believe in, and we work to make the app grow.
Max Litvinov, CEO of Appvales, the app development company that builds and runs every Fitera app. Appvales built Dense Club and RealMVMT for strength coach Keegan Smith. More about us.
Your era starts now.
Tell us about your audience. We read every application and reply personally.