What does TrueCoach's custom branded app include, and what does it cost?

TrueCoach's "Custom-Branded Fitness App" puts your logo, a colour theme and a yourname.truecoach.co address on TrueCoach's own web and mobile apps. It comes with Standard ($69.98 a month, 20 clients) and Pro ($164.98, 50 clients). Its pages don't mention an App Store or Google Play listing in your name.

• $69.98/moStandard, the first plan with branding: up to 20 active clients
• $164.98/moPro, the top listed plan with branding: up to 50 active clients
• 8Colour and style themes to pick from, per the feature page
• 5%Fee on every client payment taken through TrueCoach Payments

Written for coaches on TrueCoach, or close to signing up, who want clients to see their brand. You'll find what the branding covers, the monthly price at 25 to 250 clients, the payment fee and what you can take with you.

What TrueCoach's branding covers, against an own store listing

An own store listing is an app in the App Store or Google Play under your name. TrueCoach's branding works differently. Your logo and colours appear inside the apps TrueCoach already publishes.

TrueCoach's branding, row by rowWhat TrueCoach's own pages say. Checked 15 Sep 2026.

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The feature page frames branding as a web-app feature: logo on "the client's web-app", themes "for your client's webapp". The help centre is broader and names the mobile app too. We follow the help centre here.

What TrueCoach costs with branding at 25, 50, 100 and 250 clients

TrueCoach charges by active clients, and every plan has a client cap. Branding starts on Standard, which holds 20. From 21 to 50 clients, you need Pro.

Monthly price with TrueCoach branding, by client countUSD, monthly billing. 100 and 250 clients: help-centre sheet. Checked 15 Sep 2026.

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At 25 clients you pay for Pro, because Standard stops at 20. Annual billing lowers Standard to $57.99 a month and Pro to $136.99.

Above 50 clients, the prices come from an undated pricing sheet in TrueCoach's help centre. It lists "Up to 75 $205.90", "Up to 100 $274.77", "Up to 250 $551.23" and "Up to 500 $1,029.58". From 1,000 clients it is $1.40 a client.

The pricing page says something else. For more than 50 clients it asks you to email support, and past 250 it offers "custom pricing options". The sheet doesn't say whether its bigger tiers include branding.

Per client, the price falls as you grow. A full Standard plan works out at $3.50 a client, a full Pro at $3.30. At 250 clients on the sheet, it is $2.20.

The 5% payment fee, and what it adds up to

TrueCoach Payments charges "a flat 5% fee per transaction". The fee is based on the invoice total, taxes included. Refunds carry it too.

Bill $10,000 a year through TrueCoach, and $500 of it goes in fees. Past about $1,400 a month of client payments, the fee costs more than the Standard plan itself.

Chargebacks

"All accounts are charged a $15 fee for chargebacks".

Your Stripe

TrueCoach's help centre says "we are not able to connect existing Stripe accounts".

Countries

Payments work in the United States, UK, Australia and Canada.

Pricing page

It still promises "Free Automated Payments" and answers "Are there any extra fees?" with "Nope".

The help centre and the pricing page disagree here. We show the fee, because the help centre's article on processing fees spells it out.

What's yours, and what stays TrueCoach's

Branding changes how TrueCoach looks to your clients. It doesn't change whose app, domain or payment system it is.

What happens when you cancel TrueCoach

TrueCoach's terms for leaving are short. "Our default agreement is month to month," its pricing page says.

• You can "cancel at any time", and the account stays open "until the end of your billing cycle".
• "We do not delete or remove any data from your account when you cancel."
• The client export arrives as a CSV by email, with first name, last name, email, phone number and more. It covers active clients, archived clients or one group.
• Workouts export as a ".txt file".

Its pages don't say what happens to your branding after you cancel. They are also silent on your clients' logins and on subscriptions they pay through TrueCoach Payments.

When TrueCoach is the right choice

It often is. These are the cases where its branding does the job.

One-to-one coaching

You program for a list of clients and want them to see your logo. Standard does that for $69.98 a month.

A coaching team

TrueCoach adds coaches to a team account "at no additional cost". You pay by clients, not by seats.

Clients who pause

"Archived clients don't count toward your client count for billing purposes." Archive a quiet client, and your bill can drop a tier.

Store listing in your name

TrueCoach's pages don't mention one. Kahunas includes your own listings on Ultimate, $99 a month: read the Kahunas branded app page.

Features built for you

Any platform app ships the platform's features. For your own, see the three routes below.

How other coaching platforms handle a branded app

The same words cover very different products. Here is what four other platforms sell:

• Trainerize custom branded app: Studio Plus at $275 a month comes with an App Store listing in your own developer account.
• Everfit white label app: own listings are an Enterprise option. Enterprise needs Studio at 500 clients, $430 a month, and then a quote.
• Kahunas branded app: Ultimate, $99 a month for unlimited clients, lists your app in both stores.
• My PT Hub white label: Premium plus the white-label add-on puts your app in both stores for $204 a month.
• Nine platforms compared in a single table: Trainerize alternatives for a branded app.

Or your own app: builder, agency or partner

A platform app is the cheapest way to put your logo on clients' phones. Your own app is a different product. Its features follow your method, and it lives in your accounts.

No-code builder

You build and run the app yourself, for a monthly fee. Our guide to creating your own fitness app compares them.

Agency build

A fitness MVP costs about $50,000 to $110,000, and you can own the code. See what a fitness app costs.

Revenue-share partner

$0 up front. Fitera builds and runs the app and keeps 30% to 50% of net revenue. Stripe and the store accounts are in your name.

We partner with creators from about 20,000 followers with high engagement, after a call. Below that, a platform app is usually the better deal. Apply with the 2-minute form.

Questions coaches ask about TrueCoach

Sources and method

All facts come from truecoach.co and its help centre, read on 15 September 2026. Claims about TrueCoach on other vendors' or review sites' pages were left out. Prices are in USD with monthly billing.

• Plans and prices: TrueCoach pricing, the help-centre pricing sheet, archived clients.
• Branding and apps: custom-branded fitness app, enhanced custom theming, the client experience.
• Payments: processing fees, TrueCoach Payments.
• Leaving and data: cancelling a coach account, exporting clients, exporting workouts.

TrueCoach's pages conflict in four places. Above 50 clients, the pricing page says to email support, while the sheet prints prices. Past 250, the pricing page offers custom pricing, while the sheet lists tiers to 500 and a per-client rate from 1,000.

The pricing page says payments are free, while the help centre charges 5%. The feature page ties branding to the web app, while the help centre adds the mobile app. We name both sides each time.

Sums: 5% of $10,000 is $500. $69.98 ÷ 5% is about $1,400. Per client, $69.98 ÷ 20 = $3.50, $164.98 ÷ 50 = $3.30 and $551.23 ÷ 250 = $2.20.

TrueCoach is a trademark of its owner. No vendor paid for this page or saw it before it went live.