My PT Hub's $95 one-time custom branded app only swaps the icon: "It will still show as 'My PT Hub' underneath the app icon". The white label app gets your own App Store and Google Play listings in 4–6 weeks, set up by you. It's a $145 monthly add-on to Premium, $204 in all; Ultimate at $215 includes it.
- $95Once, for your icon inside the My PT Hub app
- $204/moPremium plus white label: listings in both stores, unlimited clients
- $215/moUltimate: white label and every add-on included
- 4–6 wksTo publish the white label app, with setup done by you
Written for coaches who use My PT Hub, or are pricing it up, and want clients to see their brand. Below: both products side by side, the monthly bill at four client counts, and the contract terms that apply when you go.
The $95 icon puts your logo on clients' phones, but the name under it stays My PT Hub. Your business name in both stores costs $204 a month, and the setup is yours. Before an annual term, read the exit clause: leaving early can cost the rest of the term.
On this page · 9 sections
Custom branded app vs white label app
My PT Hub sells two products with similar names. One changes an icon. The other puts an app with your business name in both app stores.
Fitera builds and runs branded apps for a share of revenue, so we earn money when a coach picks an alternative to this. The facts here come from My PT Hub's site, help centre and contract, read on 15 Sep 2026. Each one is linked in Sources and method.
My PT Hub's two branded productsPrices as shown on its site, monthly billing. Checked 15 Sep 2026.
| Feature | Custom branded app | White label app |
|---|---|---|
| Price | $95 once: "One-time fee, yours for life" | $145 a month on Premium, or included in Ultimate at $215 |
| Name under the icon | "My PT Hub". "we add the icon into the My PT Hub app" | Yours: "Brand your app with your own business name" |
| Your App Store listing | No. Clients use the My PT Hub app with your icon. | Yes: "Custom app store listing (App Store & Google Play Stores)" |
| Your Google Play listing | Its pages don't mention one. The icon is "iOS and Android compatible". | Yes, in the same line on the pricing page |
| Developer accounts | Its pages don't say. The app is My PT Hub's. | Yours: Apple's program ($99 a year) and a Google developer account |
| What you need | Its pages list nothing beyond the fee | A developer account, a D‑U‑N‑S number, a website and a privacy policy. "*Setup completed by business owner" |
| Time to launch | 2 to 4 weeks | "fully branded and published within 4-6 weeks" |
| Plans | Its pages don't say which. Starter caps at 3 clients, so a coach with 25 clients is on Premium anyway. | Premium add-on, not on Starter. Included in Ultimate. |
Apple bills its fee to you directly. My PT Hub's help centre says "you must first create an Apple Developer Account and pay a $99 annual publisher fee". Sources for each row are in Sources and method.
“I would love to see the ability to remove the pre-loaded exercise library to create a more branded experience for the trainer.”
Monthly cost at 25, 50, 100 and 250 clients
Your client count doesn't change the bill here. Starter stops at 3 clients, while Premium and Ultimate list "Unlimited clients". So from 25 clients up, both products sit on Premium at $59 a month.
Monthly price of My PT Hub's branded products by client countPrices as shown ("$"), monthly billing, before Apple's $99 a year. Checked 15 Sep 2026.
| Product | 25 clients | 50 clients | 100 clients | 250 clients |
|---|---|---|---|---|
| Custom branded app (icon only) | $59 + $95 once | $59 + $95 once | $59 + $95 once | $59 + $95 once |
| White label (your own listings) | $204 | $204 | $204 | $204 |
Ultimate, $215 a month, includes the white label and "All Add-Ons". On the "Annual paid monthly" plan, Premium is $52, so Premium with white label comes to $197 a month. Ultimate on that plan is $195.
Add-ons decide between Premium and Ultimate. Check-Ins AI is $12 a month and Zapier $19, so either one lifts Premium with white label past $215. Extra trainers cost $10 a month on Premium, and Ultimate includes 5.
Year one with the icon costs $803 on Premium. The white label costs $2,572, counting Apple's $99 and Google's $25 sign-up fee. Your own store listings add $1,769 in the first year.
What you get, and what stays with My PT Hub
The white label changes where the app is listed and whose name it carries. Both products are a platform branded app: My PT Hub's software with your brand on it.
What you get
- Listings of your own in the App Store and Google Play (white label)
- Your business name on the app (white label)
- Developer accounts in your name, which you set up and pay for
- Your icon on clients' phones, for a one-time $95 (custom branded app)
What stays My PT Hub's
- The app behind the $95 icon, and the "My PT Hub" name under it
- A fee on each payment it processes, at a rate its pages don't publish
- The right to change prices "at any time", per its Agreement
Setup is on you. The white-label page marks it "*Setup completed by business owner". Before you start, you need a developer account, a D‑U‑N‑S number, a website and a privacy policy.
Clients judge the app, but its quality is My PT Hub's to decide. One review makes the point:
“client dissatisfaction with the app contributed to me losing clients and therefore losing income.”
What happens when you leave My PT Hub
Here the contract matters more than the app. My PT Hub's Subscription Services Agreement, last modified 19 Nov 2025, sets these terms:
- Notice: an annual account needs thirty days' notice before renewal. A monthly account needs three.
- Going early: you owe "liquidated damages… the value of the fees for the remainder of the Initial Term".
- Money already paid stays paid. My PT Hub "does not provide credits or refunds for fees already due or paid".
- On termination, your clients "will lose access the Site and Apps".
- Client Stripe subscriptions "will continue until Customer takes action to cancel them". Cancel them yourself.
- Prices may change "at any time… effective immediately upon notice".
- Your data comes back only on request, within thirty days after termination. Its pages describe no self-serve export tool.
- Annual plans can't be paused, per the cancel and pause article.
Its pages don't say what happens to the white label app or its store listings after you cancel. They don't say who keeps the listings either. Get that answer in writing before you sign up.
When My PT Hub's white label is the right choice
For a lot of coaches it's a fair deal. Pick the row closest to you.
- A big client list
- Premium and Ultimate list "Unlimited clients". At 250 clients, $204 works out to about 82 cents per client a month.
- Your name in both stores
- $204 a month on Premium buys App Store and Google Play listings under your business name.
- A team of trainers
- Ultimate at $215 includes 5 additional trainers and every add-on.
- Only your logo
- The $95 icon is paid once. Clients see your icon, with "My PT Hub" underneath.
- A UK contract
- You sign with "Fitii Ltd. trading as My PT Hub", registered in England and Wales. Prices show "$" with no currency code, and billing uses the currency on your Order Form.
- Features of your own
- Both products run My PT Hub's software. For an app shaped around your method, read the section on your own app.
How other coaching platforms compare
The same label covers a different product on each platform. We wrote a page for each:
- Trainerize custom branded app: an App Store listing of your own comes with Studio Plus, $275 a month. Its Google Play listing stays in Trainerize's account.
- Everfit white label app: Enterprise only, priced by quote, on top of Studio for 500 clients at $430 a month.
- Kahunas branded app: listings in both stores on Ultimate, $99 a month with unlimited clients.
- TrueCoach custom branded app: logo and colour themes. Its pages don't mention a store listing of your own.
- Nine platforms compared on one table: Trainerize alternatives for a branded app.
Or your own app: builder, agency or partner
Fitera is our company. We are a revenue-share partner, one of the three routes below, and we earn from it.
A platform app is the cheapest way to put your logo on clients' phones. Your own app is a different product. Its features follow your method, and it lives in your accounts.
- No-code builder
- You build and run the app yourself, for a monthly fee. Our guide to creating your own fitness app compares them.
- Agency build
- A fitness MVP costs about $50,000 to $110,000, and you can own the code. See what a fitness app costs.
- Revenue-share partner
- $0 up front. Fitera builds and runs the app and keeps 30% to 50% of net revenue. Stripe and the store accounts are in your name.
We partner with creators from about 20,000 followers with high engagement, after a call. Below that, a platform app is usually the better deal. Apply with the 2-minute form.
Questions coaches ask
How much is the My PT Hub white label app?
$145 a month on top of Premium, so $204 a month with unlimited clients. Ultimate includes it at $215. Apple's $99 a year comes on top, paid to Apple.
What's the difference between My PT Hub's custom branded app and white label?
The custom branded app is a $95 icon inside the My PT Hub app, and the name under it stays "My PT Hub". The white label app has its own App Store and Google Play listings under your business name.
Does My PT Hub take a cut of payments?
Possibly. Its pricing page says "No hidden fees", but its Agreement lets it charge a "Transaction Fee" on each transaction it processes. The amount isn't published, so ask for it in writing.
How long does My PT Hub white label take?
4 to 6 weeks, its white-label page says, and you complete the setup yourself. The $95 icon takes 2 to 4 weeks.
Can I cancel My PT Hub any time?
Yes on a monthly account, with three days' notice before it renews. An annual account needs thirty days' notice and can't be paused. Leave inside the Initial Term, and the Agreement lets My PT Hub charge the fees for the rest of it.
Sources and method
All facts come from mypthub.net, its help centre and its Agreement, read on 15 September 2026. The reviews quoted above are individual users' words, not facts about the product. No third-party page about My PT Hub was used.
- Plans, prices and add-ons: My PT Hub pricing, both the "Flexible monthly" and "Annual paid monthly" views.
- Branded products: white label app, custom branded fitness app, custom branded app FAQs, custom branded app on iOS.
- Developer accounts: Apple developer account, Google developer account.
- Contract and leaving: Subscription Services Agreement (export on request is clause 19(g)), cancel or pause a subscription.
The pricing page says "No hidden fees". The Agreement allows a per-transaction "Transaction Fee", "set out in writing" for each customer, which "may be increased… one time per calendar year". We found no published amount.
Prices carry a "$" sign with no currency code. The Agreement bills "in the currency specified in, the Order Form(s)", so we show the prices as written.
Year one with the icon: 12 × $59 + $95 = $803. With white label: 12 × $204 + $99 + $25 = $2,572. Per client at 250 clients: $204 ÷ 250 = about 82 cents.
My PT Hub is a trademark of its owner. No vendor paid for or reviewed this page.
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