FiteraKajabi app comparison

What does the Kajabi branded app cost, and what are the alternatives?

By Max Litvinov, founder of Fitera
Updated · Prices checked Sep 2026 · 11 min read

The Kajabi Branded App is Kajabi's app in your brand, listed under your own name in the App Store and Google Play. It comes with the Pro plan at $499 a month, or as a $199 add-on to Basic or Growth: $378 a month with Basic, billed monthly. Kajabi builds and maintains it and takes no revenue share.

This page is for fitness creators who sell on Kajabi, or are weighing it, and want their own app. It compares Kajabi's app with five alternatives on one basis: 500 members paying $14.99 a month.

Verdict

Already selling courses and a community on Kajabi? Its app is the simplest way to your own store listing, with no share of your sales. If you need features Kajabi doesn't have, or can't carry a fixed fee before the app earns, an alternative fits better.

On this page · 10 sections
  1. Kajabi and 5 alternatives
  2. What Kajabi's app costs
  3. What you get and don't
  4. Who builds what
  5. Monthly cost at 500 members
  6. What you keep in year one
  7. Where a revenue share fits
  8. Which one fits you
  9. Questions creators ask
  10. Sources and method

Kajabi's app and 5 alternatives, side by side

Every option below puts an app with your name on your members' phones. They differ in who builds it, what it can do and how you pay.

Disclosure

Fitera is a revenue-share partner (the last row), and we earn from it. Every price comes from the vendor's own page, checked on 14 Sep 2026 and linked in the table and in Sources and method.

Kajabi's branded app and the alternativesUSD, monthly billing. Checked 14 Sep 2026.

Kajabi's branded app and five alternatives compared by own store listing, monthly cost and who each suits best
OptionYour own listingMonthly costBest for
Kajabi Branded App Yes, "under your own brand and name" $378 (Basic + $199 add-on) to $499 (Pro, app included) Course and community businesses already on Kajabi
Uscreen App Essentials Yes. Needs a D-U-N-S number. $499, plus $0.99 per subscriber a month and 5% on one-time purchases Video libraries and on-demand classes
Passion.io Expand Yes, from the Expand plan $699, plus a 2% payment fee Creators who want to build the app themselves
Coaching platform (Kahunas, Trainerize) Yes, on Kahunas Ultimate and Trainerize Studio $99 (Kahunas) to $275 (Trainerize, up to 500 members) 1:1 coaching with programs and check-ins
Agency build Yes, in your accounts About 25% of a $50,000 to $110,000 build a year, after paying for the build Funded brands that want to own the code
Revenue-share partner (includes Fitera, the publisher) Varies. Yes at Fitera. Playbook gives you a channel in its shared app. $0 up front. 15% to 50% of revenue, by partner; Fitera keeps 30% to 50% of net revenue. Engaged audiences without the capital or a team

Store accounts come on top everywhere: Apple Developer Program $99 a year and Google Play $25 once, in your name. Agency figures: a fitness MVP costs "from $50,000" at ScienceSoft and $70,000 to $110,000 in 12 to 16 weeks at Topflight. Upkeep runs about 25% of the build a year (GoodFirms survey, around 2022), and Clutch puts a typical project at about 11 months.

What the Kajabi branded app costs: $378 to $499 a month

Kajabi sells the app two ways. The Pro plan includes it. The two cheaper plans can add it for $199 a month.

Pro
$499 a month, or $399 billed yearly. The app is included, which Kajabi prices as a "$199/mo value". Unlimited products, 100,000 contacts and 3 communities.
Basic + app
$179 + $199 = $378 a month. Basic allows 5 products, 2,500 contacts and 1 community. Billed yearly, the plan itself is $143.
Growth + app
$249 + $199 = $448 a month, with 50 products and 25,000 contacts. Billed yearly, the plan is $199.
Card fees
Kajabi Payments charges 2.9% + 30¢ per charge on Basic, 2.8% on Growth and 2.7% on Pro. Subscriptions add 0.7% on every charge. Another payment provider costs 2%, 1% or 0.5% extra, by plan.
In-app sales
Offers bought inside the app pay Apple and Google a fee "generally ranging from 15% to 30%".
Store accounts
Your own Apple ($99 a year) and Google Play ($25 once) developer accounts. Kajabi calls them "essential".

Sources: Kajabi pricing, Branded App FAQs, Kajabi Payments fees (US). Checked 14 Sep 2026.

Billed yearly, Pro costs $399 a month. That is $21 more than Basic plus the app on monthly billing. If you would outgrow Basic's 5 products, price Pro instead.

“The pricing is not feasible at times if you want to utilize what you truly need, and as a Coach certain features that are needed are add ons.”

A coach reviewing Kajabi on Trustpilot, August 2026

What you get, and what you don't

Most of this comes straight from Kajabi's branded app FAQ.

What you get

  • A store listing "under your own brand and name"
  • An app Kajabi builds and maintains, with updates arriving automatically
  • Your courses, coaching programs, podcasts, community and Backstage in one app
  • In-app purchases through Apple and Google in 175 countries

What you don't get

  • Code changes: Kajabi does "not support coding customizations"
  • Your own screens beyond the welcome screen, onboarding carousels and home screen
  • More than one branded app per Kajabi account
  • Help with members: support and sales stay with you

The app's features are Kajabi's features. That suits a course and community business well. If your method needs a feature Kajabi doesn't offer, you can't add it.

“I have scaled up to a branded app, which is a real project but Kajabi is there for all of it.”

A Kajabi customer on Trustpilot, June 2026

Five options build the app for you, two build your own features

The five alternatives cover the four routes in our guide to creating your own fitness app. Each card shows the price of your own store listing.

Kajabi Branded App

$378–499 /mo · add-on or Pro

  • Built and maintained by Kajabi, 6 to 8 weeks to launch
  • Your courses, community and podcasts in one app
  • Kajabi Payments: 2.7% to 2.9% + 30¢ by plan, plus 0.7% on subscriptions

Your store listing Built for you No custom code

Kajabi's branded app FAQ, checked 14 Sep 2026

Uscreen App Essentials

$499 /mo + $0.99 per subscriber

  • Branded iOS and Android apps, built and maintained by Uscreen
  • "Apps in just 30 days"
  • Needs a D-U-N-S number. No source code.

Your store listing Built for you $0.99 per subscriber

Uscreen pricing, checked 14 Sep 2026

Passion.io Expand

$699 /mo + 2% payment fee

  • You build the app with drag and drop
  • Your own store listing starts on Expand ($599 billed yearly)
  • Apple reviews "typically take 7 days or more"

Your store listing You build it

Passion.io pricing, checked 14 Sep 2026

Coaching platform

$99$275 /mo for your own listing

Your store listing Lowest monthly price Shared app design

Trainerize alternatives compared

Agency build

$50K–110K up front for a fitness MVP

  • Upkeep of about 25% of the build a year
  • 3 to 11 months to launch
  • You can own the code, if the contract says so

Your features Can own the code $50K+ before launch

What an agency build costs

Revenue-share partner

$0 up front, then 15% to 50% of revenue

  • The partner builds and runs the app. Fitera also answers your members.
  • Fitera: 30% to 50% of net revenue, 4 to 6 weeks
  • Foundry adds a monthly fee. Playbook is a channel in a shared app.

$0 up front Built and run for you 15–50% of revenue

Disclosure: Fitera is our company. How the share works

What each option costs a month at 500 members

At 500 members paying $14.99, fixed fees look small and a share of revenue looks big. The chart shows each option's monthly cost at that size. Card fees, which every option pays, are left out.

Monthly cost of your branded app at 500 members$14.99 a month, web checkout, monthly billing. Kajabi highlighted. Checked 14 Sep 2026.
  1. Kahunas or Trainerize$99 to $275
  2. Kajabi Basic + app$378
  3. Kajabi Pro$499
  4. Passion.io Expand$849
  5. Uscreen App Essentials$994
  6. Agency upkeep$1,042 to $2,292
  7. Revenue share (Fitera)$2,123 to $3,538

For a range, the bar shows the higher figure. Uscreen is $499 + 500 × $0.99, and Passion.io is $699 + 2% of $7,495. Agency upkeep comes after a $50,000 to $110,000 build.

The order flips for a small app. At 50 members, a 30% to 50% share costs $212 to $354 a month, less than Kajabi's $378. Kajabi Basic plus the app costs less than a 30% share from about 90 members.

Year one at 500 members: what you keep

Here is the whole first year in the same scenario. Every option launches on the same day and pays $124 for store accounts.

Year one with 500 members at $14.99 a monthWeb checkout, monthly billing. Every cost includes $124 in store accounts; the agency's also includes the build.

Cash kept in year one, monthly cost and year-one cost for each option, with 500 members paying $14.99 a month on web checkout
OptionYou keep in year oneMonthly costCost in year one
Kajabi Basic + app$80,242$378$4,660
Kajabi Pro$78,970$499$6,112
Uscreen App Essentials$72,850$994$12,052
Passion.io Expand$74,591$849$10,311
Coaching platform (Kahunas, Trainerize)$81,478 to $83,590$99 to $275$1,312 to $3,424
Agency build−⁠$52,722 to $22,278$1,042 to $2,292$62,624 to $137,624
Revenue share (Fitera's terms)$42,327 to $59,308$2,123 to $3,538$25,595 to $42,575

Kajabi's app leaves you $78,970 to $80,242, close to a coaching platform. Uscreen and Passion.io leave you less here, because their fees grow with members or sales. A revenue share leaves less than any fixed monthly fee at this size, and an agency build may not pay back in year one.

Cash is not the whole price. The table leaves out your time, which is the largest cost when you run the app yourself. For 100 and 2,000 members, and a calculator, see what a fitness app costs.

Where a revenue-share partner like Fitera fits

Disclosure

Fitera is our company. We are a revenue-share partner, and we earn from the model this section describes.

A partner builds and runs your app for no upfront fee and keeps a share of revenue. Fitera keeps 30% to 50% of net revenue, the money left after payment fees. You keep 50% to 70%.

Some partners take a smaller share. Playbook keeps 20% of net revenue, inside its shared app. Foundry takes 15% to 30% plus a monthly fee, and you own the code.

Fitera is the wrong choice for a plain video catalogue: Kajabi or Uscreen fits that better. We partner with creators from about 20,000 followers with high engagement, after a call. Apply with the 2-minute form.

Which one fits you

Start from what you sell and what you have. The right column names the option to price first.

On Kajabi now
Courses and a community already on Kajabi? Add the branded app. It comes pre-loaded with your Kajabi content.
Video library
Compare Uscreen App Essentials with Kajabi Pro.
1:1 coaching
A coaching platform, $99 to $275 a month. See our Trainerize alternatives.
Build it yourself
Passion.io Expand, or a no-code builder from the guide.
$50,000 or more
Want to own the code? Hire an agency, and budget for running the app.
Audience, no team
An engaged audience but no capital or team? A revenue-share partner builds and runs it for a share.

Questions creators ask

What is a branded app?

A mobile app listed in the App Store and Google Play under your name and icon, so members download your app instead of the platform's. Kajabi calls its version "a white-labeled mobile app that is customized to your brand", loaded with your Kajabi courses, coaching and community.

Is the Kajabi app worth it?

Yes, if your business already runs on Kajabi courses and community. At 500 members paying $14.99, Basic plus the app is $378 a month, about 5% of what members pay. At 100 members it is about 25%, and you can't add features Kajabi doesn't offer.

Can I publish my Kajabi app under my own name?

Yes. Kajabi requires your own Apple and Google developer accounts, and the app is listed "under your own brand and name". Apple charges $99 a year and Google Play $25 once.

Does Kajabi take a cut?

No: Kajabi's pricing page says "No revenue sharing." Card fees still apply, 3.6% + 30¢ per subscription charge on Basic with Kajabi Payments. Inside the app, Apple and Google take 15% to 30% of in-app purchases.

How long does the Kajabi branded app take?

6 to 8 weeks, Kajabi says. Uscreen promises "apps in just 30 days", Trainerize averages 4 weeks, and Fitera takes 4 to 6 weeks.

What happens to my Kajabi app if I cancel?

Nothing right away: the add-on runs to the end of the billing cycle, then ends. Kajabi's FAQ doesn't say what happens to your store listing after that, so ask before you buy. The developer accounts stay yours, because they are in your name.

Sources and method

We checked every price on the vendor's own site on 14 September 2026. We did not use one vendor's pages about another. Kajabi's terms come from its pricing page, its Branded App FAQs, its Branded App overview and its US payment fees.

The scenario is 500 members at $14.99 a month, so members pay $7,495. Card fees at 3.6% + 30¢ per charge take $420, leaving $7,075.18 of net revenue. On Kajabi Pro the card rate is 2.7%, so fees take $405 and net revenue is $7,090.17.

How we got each row:

We count cash only, not your time, content or ads. Every option launches the same day on monthly billing, and options without a published card rate get Stripe's 3.6% + 30¢. Figures are rounded to the dollar, and the agency and revenue-share rows match our cost guide.

Alternatives: Uscreen, Passion.io, Passion.io help centre, Kahunas, Trainerize, Playbook, Foundry. Fees: Stripe, Apple Developer Program, Google Play registration.

Agency costs: ScienceSoft, Topflight, GoodFirms (around 2022) and Clutch. Fitera's terms come from our contracts.

Product names are trademarks of their owners. No vendor paid for or reviewed this page.

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