About Fitera

Fitera designs, builds and runs branded fitness apps for fitness creators and coaches. There is no upfront fee. We earn a share of what the app makes, and the creator keeps 50 to 70% of net revenue.

Founded

2026, by Max Litvinov

Built by

Appvales, a development company with 25+ shipped web and mobile products over five years

Flagship app

Dense Club for strength coach Keegan Smith: live in 4 weeks

Where

Appvales is based in Kyiv, Ukraine. We work with creators in the US, the UK and Canada.

Contact

max@appvales.com

Why we started Fitera

For five years, Appvales built apps for clients who paid an invoice and then ran the product themselves. Then we built Dense Club with strength coach Keegan Smith, creator of the Dense Method.

The first version went live from zero in four weeks.

Working with Keegan showed us the gap. Most creators we met weighed two options: rent a coaching platform that puts their logo on someone else's app, or pay an agency tens of thousands of dollars up front and run the app on their own.

We chose the revenue-share model instead. We build the app around your method and keep running it with you.

How we make money

We only earn when your app earns. We cover product design, development, App Store and Google Play publishing, payments, hosting, updates and member support. In return, Fitera keeps 30 to 50% of net revenue for as long as the partnership runs.

Net revenue is what your members pay, minus App Store, Google Play or Stripe fees. The exact split depends on the scope of the app, and we fix it in the contract before any work starts.

That share is a real cost. Over several years it can add up to more than an agency invoice. What it buys you: no upfront risk, a team that runs the app every day, and a partner whose income depends on your app growing.

What you own, and how to leave

• Your accounts. The Stripe account and the App Store and Google Play developer accounts are in your name. We run them for you.
• Your members and content. Subscriptions, the member list and everything you publish belong to you.
• The exit. The minimum term is 12 months, then either side can end the partnership with 60 days' notice. Your members, subscriptions and content stay with you, and our share stops.
• The code. The app's code stays with Fitera, and you can buy it out by agreement. At the top partnership level, shared ownership of the intellectual property is on the table.

Who we work with

We invest heavily before an app earns anything, so we choose partners carefully. A good fit usually looks like this:

• About 20,000 followers or more, with high engagement. A smaller, loyal audience can beat a big, quiet one.
• A method, program or community people already pay attention to.
• You keep creating content and you want to promote the app to your audience.

Before we say yes or no, we look at your audience, your niche and the product you want, and we talk in person. We turn down projects that don't fit:

• A one-off build with the code handed over. That is agency work, and Appvales does it for a fee.
• A plain video library. Platforms like Uscreen or Kajabi do that well for a monthly price.

Who is behind Fitera

Fitera is led by Max Litvinov, CEO of Appvales. The engineers, designers and product managers who built Dense Club and RealMVMT build every Fitera app. Appvales has shipped social networks, marketplaces, e-learning, logistics and streaming products for clients in the US, the UK, Canada and Europe.

Check our work

• Dense Club, Keegan Smith's training app (installable web app on iPhone, Android and desktop; store versions are coming)
• RealMVMT, Keegan's education platform for coaches
• Fitera on Clutch
• Appvales on Clutch, with verified client reviews
• Fitera on LinkedIn and Max Litvinov on LinkedIn

Fitera at fitera.io builds apps for fitness creators. We are not a consumer workout tracker, and we are not affiliated with other apps or companies that use the Fitera name.