FiteraHow it works

How can I get a fitness app with no upfront cost?

By Max Litvinov, founder of Fitera
Updated · Terms checked Sep 2026 · 8 min read

Work with a revenue-share partner: a company that builds and runs your app for a share of what it earns. At Fitera, you pay no upfront fee, keep 50 to 70% of net revenue, and launch your own branded app in 4 to 6 weeks. We build and run it, and we pick partners after talking in person.

Net revenue is what members pay, minus App Store, Google Play or Stripe fees. Fitera keeps the other 30 to 50% for as long as the partnership runs. That share pays for the build, the servers and the people who run your app.

Disclosure

Fitera publishes this page and earns from these partnerships. Our terms come from our contracts. Other companies' terms come from their own websites, linked where we name them.

On this page · 8 sections
  1. How it works, step by step
  2. Where a member's $14.99 goes
  3. Who pays for what
  4. Who owns the app, and how to leave
  5. Who it's for
  6. Other revenue-share partners
  7. Questions creators ask
  8. Sources and method

How does a partnership work, step by step?

Here is the path from the form to a running app. Where a step has a fixed length, we give it.

  1. 2 minutes

    You apply

    Tell us your handle, your audience size and what you coach. We read every application and reply personally.

  2. Before we say yes or no

    We review the fit and talk in person

    We look at your audience, your niche and the product you want. Then we talk to you in person, because we invest heavily before the app earns anything.

  3. Before any work starts

    We fix the terms in a contract

    Your share, 50 to 70% of net revenue, depends on the scope of the app. The contract fixes the exact split, the 12-month minimum term and the exit terms.

  4. Week 1

    We map your method

    You tell us what you sell and how the app should look and sound. In week one, that becomes a product plan for you to approve.

  5. 4 to 6 weeks after signing

    We build and launch your app

    iPhone and Android apps, a web app, or an installable web app (PWA), whichever fits your audience. Dense Club, the app we built for strength coach Keegan Smith, went live from zero in four weeks.

  6. From launch, for the whole partnership

    You post, we run the app

    You keep making content and point your audience to the app. We handle payments, hosting, updates, member support, analytics and growth experiments.

Step one: apply with the 2-minute form. There is no commitment, and we reply to every application.

Where does a member's $14.99 go?

Payment fees come off first, and they depend on how members pay. On the web, Stripe takes 2.9% + 30¢ per card charge, plus 0.7% for subscription billing. The App Store and Google Play take 15% from a small developer.

One $14.99 monthly subscription, step by stepUS cards, Fitera's split. Checked 14 Sep 2026.

Where one $14.99 monthly subscription goes, on web checkout and in the app stores, with Fitera's 30% to 50% share of net revenue
StepWeb checkout (Stripe)In-app (App Store, Google Play)
Member pays$14.99$14.99
Payment fee$0.84 (3.6% + 30¢)$2.25 (15%)
Net revenue$14.15$12.74
Fitera's share (30% to 50% of net)$4.25 to $7.08$3.82 to $6.37
You keep (50% to 70% of net)$7.08 to $9.91$6.37 to $8.92

Fees: Stripe pricing (international cards +1.5%, currency conversion +1%); Apple's Small Business Program, 15% for developers under $1 million a year and 30% above; Google Play's subscription fee, 10% plus a 5% billing fee in the US, UK and EEA since 30 June 2026.

In the US, an app can send members to web checkout, so more of each subscription stays with you. Our cost guide runs the same numbers for 100, 500 and 2,000 members, next to the three other routes to an app.

Who pays for what?

Fitera's share covers building and running the app. The accounts in your name, and what you create, are yours to pay for.

Our 30–50% share pays for

  • Product design and development
  • Hosting and third-party services
  • Store publishing, payments and updates
  • Member support

You pay for

$124 in year one, only for store apps

An installable web app needs neither store account. Dense Club installs that way on iPhone, Android and desktop today, with store versions coming.

Who owns the app, and how do you leave?

On coaching forums, lock-in is one of the most common complaints about platforms.

“Whichever platform a coach picked first basically owns their coaching history forever. That does not feel right.”

A coach on r/personaltraining, 19 May 2026

So here are our terms, as they stand in the contract.

Accounts
The Stripe account and the App Store and Google Play developer accounts are in your name. We run them for you.
Members
Subscriptions, the member list and your content belong to you.
Minimum term
12 months. After that, either side can end the partnership with 60 days' notice.
Leaving
Your members, subscriptions and content stay with you, and Fitera's share stops.
The code
The app's code stays with Fitera. You can buy it out by agreement.
Next level
When the app gets real results, the partnership can grow: a bigger scope, deeper terms and, at the top level, shared ownership of the intellectual property.

Who is it for, and who should pick another route?

We invest heavily before an app earns anything, so we choose partners carefully.

A good fit

  • About 20,000 followers or more, with high engagement. A smaller, loyal audience can beat a big, quiet one.
  • A method, program or community people already follow.
  • You keep creating content and want to promote the app.

Pick another route

  • Under about 20,000 followers, or still testing demand? Start with a coaching platform or a no-code builder.
  • You want a one-off build and the code handed over. Appvales, the company behind Fitera, does that for a fee.
  • You want a plain video library. Uscreen or Kajabi do that well for a monthly price.

“A hundred or two a month against thousands up front, for the same job with your badge on it, and at my size there's not really anything to weigh up.”

A coach weighing a platform against a custom app, r/personaltraining, 31 Jul 2026

For a small audience, we would give the same advice. Our guide to creating your own fitness app compares all four routes, and which fitness influencers have their own apps shows who built them.

In one line

Choose a partnership if you would rather give up a share of revenue than pay tens of thousands up front and run the app yourself.

Sound like you? Apply with the 2-minute form. We read every application and reply personally.

How do other revenue-share partners compare?

Fitera is one of several companies that give you an app, or a channel in theirs, for a share of revenue. Here is how four of them split the money.

Disclosure

Fitera is one of the four, and we earn from it. Competitor terms come from each company's own site, checked 14 Sep 2026. Each share is counted on a different base, so read the line under it.

Playbook

80% of net revenue to you

  • No monthly fee and no credit card to start.
  • Your channel sits inside the shared Playbook app, with a sales link.
  • After you leave, the channel runs off for 12 months, then Playbook deletes it.

No monthly fee Channel in a shared app

Playbook creator agreement

Transformation Challenge

70% of subscription revenue, minus a 3% card fee

  • Joining the platform is free.
  • Run by Dreamloop Studio UG in Germany.

Free to join

Transformation Challenge

Built by Foundry

70–85% to you, plus a monthly fee

  • A monthly platform fee plus a 15–30% revenue share.
  • The fee amount is not published.
  • Works with creators in any niche.

You own the code Monthly fee

Built by Foundry

Fitera

50–70% of net revenue to you

  • No upfront fee and no monthly fee.
  • An app designed around your method, with Stripe and store accounts in your name.
  • We run it: payments, hosting, updates and member support.

No monthly fee Code stays with Fitera

Terms from our contracts

Plankk also designs, builds and maintains branded fitness apps. It does not publish its share.

Playbook and Foundry leave you a bigger share than we do. Transformation Challenge's 70% sits at the top of our range, counted on a different base. Theirs is subscription revenue minus a 3% card fee; ours is net revenue.

What the difference buys: an app designed around your method rather than a channel in a shared app (Playbook), no monthly fee (Foundry charges one), and a team that runs the app every day. If a bigger share matters more to you, one of them may suit you better.

Questions creators ask

Is there really no upfront cost?

Yes: no upfront fee, no setup fee and no monthly bill. Fitera earns only its 30 to 50% share of net revenue. For store apps, you still pay for your own developer accounts, plus your content and any ads.

What happens if the app earns nothing?

You pay us nothing. Our income is a share of what members pay, so we only earn when your app earns. That is also why we choose partners carefully.

Can I leave?

Yes, after the 12-month minimum term, with 60 days' notice. Either side can end the partnership. Your members, subscriptions and content stay with you, and our share stops.

Who owns the app?

Mostly you: your brand, content, members and accounts. The code stays with Fitera, and you can buy it out by agreement. At the top partnership level, terms can include shared ownership of the intellectual property.

Do I need an App Store account?

No, only for a store app. Apple charges $99 a year and Google Play $25 once, and both accounts are in your name. An installable web app needs neither.

Sources and method

Fitera's terms come from our partnership contracts and match our home page and About page. The fee table uses the same numbers as our cost guide, checked on 14 September 2026. No vendor paid for or reviewed this page.

Fees: Stripe, Apple Small Business Program, Google Play service fees. Store accounts: Apple Developer Program, Google Play registration.

Other partners: Playbook, Transformation Challenge, Built by Foundry, Plankk. Quotes come from r/personaltraining threads, linked where they appear. Product names are trademarks of their owners.

Want your own app with no upfront fee?

Tell us about your audience and the app you have in mind. We reply personally, including when another route suits you better.

Apply: 2-minute form

No commitment · no upfront fee · we read every application

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