Which fitness influencers have their own apps, and who built them?

Kayla Itsines (Sweat, built by PixelForce), Whitney Simmons (Alive, Canvas Creative) and Joe Wicks (The Body Coach, ustwo and Novoda) have custom apps. Studio Bloom runs on Uscreen, Rachel Henley uses Everfit, and Plankk publishes Lyzabeth Lopez's app. The pattern: most sell under the creator's own name or company, but only 3 of 9 custom builds name their builder.

• 18Fitness creator apps checked on the stores and builders' own pages
• 3 of 9Custom apps whose builder is public: Sweat, Alive and The Body Coach
• 13 of 17Apps still on sale that list the creator's own name or company as seller
• $7–$33Cheapest monthly plan per app, from a Playbook channel to a Kajabi app

This page is for creators who want their own app and want to see how others in fitness got theirs. It is also a reference: every app links to its store listing or the builder's own page.

18 creator apps: route, builder and seller

The seller is the company Apple shows on the listing. It tells you whose account the app is published under, not who wrote the code.

Fitness creator apps and who built themSeller as shown on the store listing. Checked 14 Sep 2026.

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"Not public" means we found no agency case study or credit, only the seller name. Count: 9 custom builds, 1 builder app, 3 course-platform apps, 2 coaching-platform apps and 3 partner or marketplace apps. Prices, evidence and store links are in each app's card below.

Whose name is on the store listing?

The seller's account holds the listing and its ratings. If the store accounts are in your name, the listing stays in your account. Whether members' subscriptions survive a move depends on the platform's terms.

Whose name is on the listing, by routeFrom the 18 apps above and each vendor's own pages. Checked 14 Sep 2026.

Most creators on this list chose their own listing, even on a builder or course platform. Kajabi's help centre says the app is listed "under your own brand and name". Its FAQ doesn't say what happens to the listing if you cancel.

Custom builds: agencies behind the biggest apps

Nine apps here are custom builds for one creator, by an agency or an in-house team. Only three builders are public, and The Body Coach needed two agencies.

A custom app belongs to a company, and companies get sold. Sweat went to iFIT in 2021, and its founders bought it back in 2023 (reported by Forbes Australia and Athletech News). Sources disagree on the sale price, so we don't quote one.

Builder and course-platform apps: Passion.io, Kajabi and Uscreen

Four apps run on a builder or a course platform: software that turns a creator's videos and programmes into an app. All four list the creator's own company as seller.

Coaching platforms: Everfit and Exercise.com

Two apps come from white-label coaching platforms, which put a creator's brand on their own app. Both list the creator's company or name as seller.

Everfit's own-listing plan starts at Enterprise, which needs Studio with 500 clients. Our Trainerize alternatives page compares what each platform charges for a listing in your name.

Partners and marketplaces: Plankk, Playbook and us

Revenue-share partners build and run an app for a share of revenue, with no upfront fee. On Playbook, a marketplace, creators get a channel inside one shared app.

With Fitera, the store and Stripe accounts are in the creator's name, so members' subscriptions leave with the creator. How a Fitera partnership works covers the split and the exit terms.

What do members pay for these apps?

Thirteen apps show their own monthly price in US dollars. Here is the cheapest monthly plan of each.

Five of the seven custom apps in the chart start between $13.99 and $19.99 a month. Three of the four highest entry prices are on builder or course-platform apps.

Not in the chart: The Body Coach (UK pounds), Henley's $5.99 package, Unbreakable (no price shown) and BPN Training (free, now gone). Nick Bare's channel has no price of its own.

Creators switch routes

An app is not a one-time choice. Five creators on this list moved platforms or ran two at once.

1. Oct 2015

   Find What Feels Good goes on the App Store

   Adriene Mishler's app launched on Vimeo OTT and later moved platforms. Who runs it today isn't public.

2. Jun 2020

   Studio Bloom moves to Uscreen

   Brooke Cates left Vimeo OTT for Uscreen. Her App Store listing dates from May 2018 and is still live.

3. Feb 2023

   Nick Bare launches BPN Training

   A free app from Bare Performance Nutrition, the company he founded, after more than a year of work.

4. Nov 2024

   Rachel Henley adds an Everfit app

   It sells under Henley Fitness Ltd. She also has an older Trainerize Android app, published by "CBA-Pro1".

5. Sep 2026

   BPN Training is gone from both stores

   Its App Store and Google Play pages return 404 on 14 Sep 2026. His programmes sell on Playbook now.

6. Date not public

   Dana Linn Bailey moves to Playbook

   Her subscriptions moved from her website to Playbook, which now bills her members.

What this means for your own app

Match the route to what you sell, your audience and your budget. The creators above cover every route.

A video library

A course platform, like Studio Bloom on Uscreen or Jenny J Fitness on Kajabi. The Kajabi branded app costs $378 to $499 a month.

1:1 coaching

A coaching platform, like Rachel Henley on Everfit. Everfit keeps your own listing for 500+ clients, while Kahunas has one from $99 a month: see Trainerize alternatives.

A big budget

An agency, like Sweat's or Alive's. ScienceSoft prices a fitness first version from $50,000. See what a fitness app costs.

No upfront budget

A revenue-share partner or a marketplace. Check whose name goes on the listing: Plankk's apps sell under Plankk, and Playbook gives you a channel.

Still choosing

Our guide to creating your own fitness app compares all four routes on cost, time and ownership.

Fitera works with creators from about 20,000 followers with high engagement, and we talk to each one in person first. You keep 50% to 70% of net revenue, with no upfront fee. See how it works, or apply with the 2‑minute form.

Questions creators ask

Sources and method

We read each app's seller name and release date from its App Store listing and Apple's lookup API, on 14 September 2026. Android package names and install bands come from Google Play. Builders are named only where the builder's own case study, the listing or the package name shows it.

Revenue and subscriber numbers from a vendor are marked as that vendor's claim. Press reports are marked with the outlet. We left out Instagram counts, which we couldn't check, and one partner's creator claims we couldn't verify.

• Builders and platforms: PixelForce, Canvas Creative, ustwo, Novoda, Passion.io, Kajabi, Kajabi help centre, Uscreen, Vimeo OTT, Everfit, Exercise.com, Playbook and its creator agreement, Trainerize.
• Press and store pages: Forbes Australia, Athletech News, Business Wire, Venture Nashville, Wikipedia on Centr, Henley's Trainerize app, Alive on Google Play. Store listings are linked in the table.

Product names are trademarks of their owners. No creator or vendor paid for or reviewed this page.