Max Litvinov runs Appvales, a development company that has shipped 25+ web and mobile products over five years. In 2026 he started Fitera to build and run branded fitness apps for creators on a revenue share instead of an invoice.
What he has built
- Dense Club, the training app of strength coach Keegan Smith. The first version went live from zero in 4 weeks. denseclub.com
- RealMVMT, Keegan's education platform for coaches, with Dense Club inside every membership. realmvmt.com
- Social networks, marketplaces, e-learning, logistics and streaming products for clients in the US, the UK, Canada and Europe, through Appvales.
What he writes about
How creators and coaches can get their own app, what it really costs, and who ends up owning what. He writes from the builder's side: the numbers come from apps his team has shipped and runs today.
Contact
Email max@appvales.com or connect on LinkedIn.